Social Media Marketing

Go viral with social media

What do you get when you combine the power of word-of-mouth with the convenience of technology? You get one of the most potent, most cost-effective forms of digital marketing.

No matter the industry you’re in, more than likely, your audience is hooked to the internet. And that’s where you need to be – a casual digital space where your audience feels at home.

Social media is where it’s at

Social media marketing is simply the creation or promotion of content that has the potential to go viral. It focuses on efforts to drive traffic or increase brand awareness through social media platforms such as Facebook, YouTube, Twitter and LinkedIn. The idea is simple: produce or present interesting content through your profile on one or more social media sites, and encourage the audience to share the content on their own social networks.

Social media, in a word, is the very interesting process of discovering or producing content that people feel compelled to share. The more interesting your content, the more people will promote it. And as your message makes the round on Facebook, Twitter or any other platform, you will be driving more traffic and increasing brand visibility.

The result? Your content goes viral, taking your brand message to spaces overlooked by traditional marketing efforts.

Stretch your marketing budget

Social media marketing is earned advertising as opposed to paid advertising. It’s a powerful tool that allows you to engage and interact with your market. Platino Media can help your business leverage the full potential of social media to promote your business and take it to uncharted territories.

Our strategic efforts encourage social interactions between you and your market, and between individuals within your target market, giving your business a rich, interconnected network to push your message.

Social media marketing represents one area of the brave new world of inexpensive digital marketing. Complemented by other digital marketing efforts, such as SMS marketing and email marketing, social media forges a channel for you to drive traffic and sales, foster attention and augment brand awareness.

Ride the social wave!

At Platino, we can optimize your social media activities through specialist partners such as Trumpia, to push brand messages, present industry information in bite-sized bits, create communities within your market, and help you build a social media architecture that fosters improved customer engagement and customer service.

When you consider the marketing potential and affordability social media marketing offers, there’s really not much to consider at all.